Exit Strategy – Why you must have the next steps in your lifecycle mapped out
David Shavzin remembers the conversation he had recently with a client who was not prepared to act on an offer made on his company. The deal, Shavzin says, did not get done because there was too much...
View ArticleThe Prism – Print’s role throughout Omni-channel marketing
It’s all about human behavior triggers. That’s one of the first things John Sisson will tell you when the topic of connecting with your consumers comes up. His firm, the Wilde Agency, works closely...
View ArticleThe Art of Consistency: Alignment within an organization enhances the brand
“Consistency is found in that work whose whole and detail are suitable to the occasion. It arises from circumstance, custom and nature.” – Vitruvius In their book, “The Art of Consistent Management,”...
View ArticleFollow the Leader – Why being a leader is good for business
Stop for a minute – now think about the forces that are driving the industry. In the race to get your customers what they want when they want it and continually exceed their expectations, at the very...
View ArticleTaking Care of Business
“Pace has soul.” The statement is one that admittedly makes Bob Bennitt smile every time he thinks about it. A customer of the Los Angeles-based printer made the comment recently after Bennitt and his...
View ArticleCreative Corner: Peter Dahmen
Paper artist Peter Dahmen dishes on the art of style Peter Dahmen created his first pop-up-artworks in 1989, during his communication design studies. Since then, the passion has never left him. After...
View ArticleEncore – Revisiting the Value of Print
A wronged barber escapes from prison and returns to his native London to exact revenge on the corrupt judge who unjustly imprisoned him, and stole his wife and child. When he joins forces with the...
View ArticlePack Mentality – How transforming your business is a group effort
Larry Vaughn remembers the moment well. He was participating in a group discussion with nine other industry colleagues, when the topic centered on best practices. As the conversation moved around the...
View ArticleLegacy – Building something that lasts
“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs Mint is the master of all things financial. The personal budgeting app...
View ArticleAPPle of our eye: How apps are becoming the next wave of marketing and...
The numbers are something that marketing executives like Paul Miller refer to quite a bit during the course of any given day. And data, as Miller, CMO for the Americas of cloud-based accounting...
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